Interreg V-A Latvia – Lithuania Programme 2014-2020

  • Bringing neighbours closer

    Welcome to the Interreg V-A Latvia – Lithuania Programme!

    About the programme
  • Bringing neighbours closer

    Welcome to the Interreg V-A Latvia – Lithuania Programme!

    About the programme
  • Bringing neighbours closer

    Welcome to the Interreg V-A Latvia – Lithuania Programme!

    About the programme

2-Day Training Course “E-commerce”

LLI-131 Creating of business support system and the availability in Zemgale, Kurzeme and Northern Lithuania (Business Support)

Date: 16. May - 17. May

Time: 9:45 am - 5:00 pm

Rokiškis, Lithuania

Working language: Lithuanian

Target group of Training courses: entrepreneurs, SME, NGOs and other interest groups which want to get essential business skills and knowledge, promote their enterprises in cross border area

AGENDA:

1st DAY:

Wednesday, 16 May 2018
09:45 – 10:00  Registration, coffee
10:00 – 10:05  Opening: Speech of Alicija Matiukiene, director and project manager of Juozas Keliuotis Rokiskis district municipal public library.
10:05 – 11:30  Essential E-Commerce principles. What is similar and different from ordinary trading?

·         Channel selection. From your eStore to Amazon and eBay;

·         Essential principles of online advertising;

·         How to bring buyers to your eStore;

·         Know your buyer and market;

·         Homework before beginning: business plan, budget, legal matters, taxes.

11:30 – 11:45 Coffee/tea break
11:45 – 13:00  E-Commerce processes in the company:

·         Structure;

·         Infrastructure;

·         Logistics;

·         Payments;

·         Customer service.

13:00 – 14:00 Lunch break
14:00 – 16:30  User Interface:

·         Essential principles for viewing the user’s page;

·         E-Commerce Page Structure and Best Practices;

·         Basics of Content Formation.

16:30 – 17:00  Informal conversations and discussions

***

2nd DAY:

Thursday, 17 May 2018
9:00 – 9:15 Registration, coffee
9:15 – 11:15 Basics of E-Commerce Marketing:

·         Principles;

·         Channels;

·         Planning;

·         Measurement.

11:15 – 11:30  Coffee/tea break
11:30 –13:00 Online Merchandising
13:00 – 14:00 Lunch break
14:00 – 15:45  Internet sales inside the EU (sales abroad):

·         Principles;

·         Marketing;

·         Legal matters;

·         Payments;

·         Logistics;

·         Amazon, eBay and others.

15:45 – 16:50  Questions/Evaluations
17:00 Course conclusion

Last updated: 17.08.2018 12:12