Number of the project: LLI – 187
Project acronym: Balts’ Road
Partners of the project: leader partner – Siauliai Tourism Information Centre (Lithuania). Partners: Zemgale Planning Region (Latvia), National Regions Development Agency, Siauliai branch (Lithuania), Kurzeme Planning region (Latvia), Talsi Council Municipality, Talsi District Museum (Latvia), Jelgava City Council (Latvia).
Duration of the project implementation: 24th April 2017 – 23rd April 2019
Budget of the project: 763 402.38 Eur, 648 892.00 Eur of them – from EU structural funds.
Funding sources of the project: Partners‘ funds and European Regional Development Fund.
Project implements Interreg V-A Latvia – Lithuania Programme’s 2014-2020 I Priority “Sustainable and clean environment through cooperation”. The project will directly contribute to the objective (1.1) of the Programme “to increase number of visitors to the Programme area through improving and developing cultural and natural heritage objects, services and products”.
The potential of cultural and natural heritage is not used to the full extent for sustainable economic growth, social, cultural and recreational societal needs. Local inhabitants and visitors are lack of information about the sustainable preservation and promotion of cultural and natural heritage objects.
Seeking to promote the sustainable preservation, development and popularization of natural and cultural heritage objects, services and products, two nations must act together. Main activities of project implementation will cover the territory of for Lithuanian regions (Klaipeda, Telsiai, Siauliai, Panevezys districts) and two Latvian regions (Kurzeme and Zemgale). Partners will implement activities that make regions more attractive, visible and charming to visit.
The main objective of the project: to increase number of visitors to the Programme area by creating cross-border itinerary “Balts’ Road”.
The main result of project: increased number of visitors in The Programme area to 15 percentages.
Sub-objectives of the project:
- to increase the acquaintance and awareness raising about preservation of Balts’ tangible and intangible cultural and natural heritage;
- to develop new innovative and sustainable touristic product;
- to improve quality and to ensure diversification of cultural tourism services, products and accessibility.
Activities which will be implemented:
- Informative seminars will be organized for representatives of different target groups from both countries of Cross Border Region; there will be implemented complex of marketing measures like travel guide, maps, mobile application, advertising videos, participating at international exhibitions and fairs;
- created three new attraction-products (in Šiauliai Young Naturalists Centre, in Jelgava History and Art Museum named after Gederts Eliass, in Talsi District Museum) using ICT solutions;
Prepared feasibility study, which will include the evaluation of identity of ancient Balts’ tangible and intangible heritage and applicability for today’s society needs. Trainings for stakeholders will be organized in both countries of Cross Border Region.