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  • Bringing neighbours closer

    Bringing neighbours closer

    Welcome to the Interreg V-A Latvia–Lithuania Programme 2014–2020!

    About the programme
  • Bringing neighbours closer

    Bringing neighbours closer

    Welcome to the Interreg V-A Latvia–Lithuania Programme 2014–2020!

  • Bringing neighbours closer

    Bringing neighbours closer

    Welcome to the Interreg V-A Latvia–Lithuania Programme 2014–2020!

LLI-464 Development of the joint cross-border heritage tourism product “SUN ROUTE” (SUN ROUTE)

One common road (A8) connects Jelgava, Joniškis and Šiauliai. They are part of ancient SUN LAND (Saules zeme/ Šiaulių žemė) which still keeps unique common cultural and natural heritage with high economic potential for tourism.

Objective of the project is to increase the number of visitors and overnight stays in cross-border area which links together Jelgava city, Šiauliai region and Joniškis city by developing new joint tourism offer “SUN ROUTE” with common sun theme.

SUN ROUTE will link together different tourism objects, sites and attractions having common sun theme as one joint tourism offer of Šiauliai and Zemgale regions.

Four season-specific sub-routes of SUN ROUTE will be created: winter, spring, summer and autumn, promoting all year round travel and exciting journey opportunities not just in summer, but as well in the tourism off-season.

Interactive solutions, such as interactive videos, 3D, will be used allowing tourists to experience the spirit of cultural heritage through augmented reality and to attract tourists in bad weather conditions and in tourism off-season.

QR codes will be used to allow tourists to get information about SUN ROUTE objects through their smart phones.

Social media and contacts:
Phone: +371 63005487
Address: Lielā iela 11, Jelgava

17 July 2020

A new cross-border tourism offer “SUN ROUTE” will be developed in Jelgava, Joniškis and Siauliai cities

On July 8, 2020, representatives of Jelgava City Council, Jelgava Regional Tourism Information Centre, as well as Joniškis and Siauliai Tourism Centres met in the Tower of Jelgava Holy Trinity Church to start work on Interreg V-A Latvia-Lithuania programme 2014-2020 project No LLI-464 “Development of the joint cross-border heritage tourism product “SUN ROUTE” implementation activities. The project will run until May 31, 2022, and during its implementation it is planned to develop a new tourist routes, introduce different interactive solutions, as well as create a joint offer for all three cities thus attracting more tourists.

The aim of the project is to increase the number of visitors and overnight stays in the programme area by developing joint tourism offer “SUN ROUTE” with common sun related cultural and natural heritage objects. The total budget of the project is 840 290, 86 EUR, including EUR 714 247, 22 EUR (85%) of the European Regional Fund funding.

During the implementation of the project from June 1, 2020 to May 31, 2022, a joint tourism offer “SUN ROUTE”, having four sub-routes for each of the seasons, will be developed uniting various tourism, cultural and natural heritage objects, sights and recreation places related to the sun theme. And it is planned that the first major project event will be the Winter Solstice Festival in Jelgava in December 2021.

Implementing planned project activities, the tourism offer in Jelgava will be enriched by new interactive solutions – two panoramic cameras with touch-sensitive displays in the tower of the Holy Trinity Church, as well as two screens in the hall on the 7th floor of the tower, which will be specially adapted for people with special needs. The urban environment of Jelgava will be supplemented with two interactive stands – by the tower of the Holy Trinity Church and in the Post Island – where information about Jelgava, developed route, city sights, objects, as well as a city map will be placed for Jelgava residents and city guests. The city will also have eight new pedestrian and five car information signs. During the project, city guides will receive a new mobile audio equipment for excursions.

Joniškis and Siauliai tourism information centres will also get new equipment – furniture, cameras, as well as various interactive solutions. The environment of the two Lithuanian cities involved in the project will also be supplemented by new stands and information signs, as well as interactive stands and maps adopted for visually impaired and blind people.

By developing the new tourism offer, as well as promoting it, it is planned to increase the number of tourists in the project area by 5,000 by the end of 2022 and to ensure a further increase in the number of tourists by 7,000 by 2025.

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1. Developed new joint cross-border tourism product “Sun Route”, having 4 sub-routes of each season.

2. Introduced  interractive descirption of “Sun Route” and its objects linked witg QR codes for each toursim object in Jelgava, Siauliai and Joniskis.

3. Designed maps and brochures of developed joint cross-border “Sun Route”.

4. Implemented innovative ITC solution for Jelgava Holy Trinity Church Tower – panoramic city cameras, displays and IT system.

5. Introduced interractive IT solution for Joniskis tourism centre client reception zone.

6. ICT equipment – 2 personal computers for 3D virtual reality – for Siauliai tourism information centre to cimprove clients zone.

7. Restored furniture and equipment  for tourists service area in Siauliai and Joniskis Tourism information centre.

8. Puchased set of 3D glasses for the virtual reality video in Joniskis.

9. Created unified image (brand) of Sun Route.

10. Organized Winter, Autumn, Spring and Summer solstice public event to promote Sun Route and sun theme.

11. Purchased mobile audio system sets for tourism guides in Jelgava, Siauliai and Joniskis.

12. Organized digital marketing activities (promotional video, media tours, TV edaverts etc.) to promote Sun Route.

13. Puchased tactile equipment – 2 tactile information terminals, 1 tactile map, tactile layout of outdoor public space – in Sialiai and Joniskis city.

14. Purchased and installed interractive stands in Jelgava (Pasta Island and Holy Trinity Church Tower) for visitors.

15. Introduced simple repair works pf Joniskis Tourism information centre.


Last updated: 29.09.2022 14:48