The overall objective of the UniGreen project was to facilitate sustainable tourism development in border regions of Latvia and Lithuania by stabilizing and increasing of the number of visitors and number of overnight stays.
In order to achieve the goal – to facilitate the growth of the tourism flow for up to 10% and number of overnight stays for up to 7% during 5 years, the following activities were implemented:
(1) development of tourism products and services more accessible for all kinds of travelers, including appropriate promotion activities;
(2) facilitation of nature object management by increasing awareness about nature values like wetlands having European level significance as important bio tops for local and migrating birds including endangered species (7 lakes, 2 rivers as well as system of ponds covered by project);
(3) supporting local business and development of qualitative living and working environment for different social groups, including persons with disabilities on an equal level.
The key focus of UniGreen was on development of new tourism products and their promotion in order to identify the project territory as joint destination for incoming tourism and network of nature-based one-day destinations for the local market.
Over the 2,5 years’ project implementation period (05.2017-10.2019) in Kurzeme and the border regions of Lithuania a number of walking trails equipped with various edutainment elements, resting areas and playgrounds were constructed, 2 watching towers built, a viewing platform reconstructed, 4 pontoon piers installed, the Trail Guidebook in LV, LT and ENG languages with more than 80 trails in Kurzeme and North Lithuania published, QR codes with audio material prepared for more than 20 nature objects , training of nature guides in Latvia and Lithuania carried out, a comprehensive hiking campaign “Tako Kurzemē” and “Takais per Lietuva” organised, as well as many other activities done for the development of nature tourism and facilitation of the accessibility of nature objects. The overall financing of the project was 1 176 867,14 EUR, i.a. ERAF financing 1 000 337,07 EUR.
The uniqueness of the project was in pursuing the accessibility to nature objects for travelers with disabilities.