Bringing neighbours closer
Welcome to the Interreg V-A Latvia–Lithuania Programme 2014–2020!About the programme
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Project Duration: 01.07.2020 - 30.06.2022
Project ERDF Financing: 694404,70
Project call: 3rd call
The project intends to stimulate sustainable use of traditional skills in craftsmanship by preserving and promoting it as a common feature and joint tourism product of the cultural and historical heritage of the Latvia-Lithuania cross-border area that could attract the interest of tourists. It will be targeted at the sector of craftsmanship and local craftsmen and artists as preservers and promoters of local cultural heritage and traditions of Latgale and Zemgale regions in Latvia and Utena and Panevežys counties in Lithuania.
The project is designed to tackle two main challenges faced by the sectors of craftsmanship and tourism on both sides of the Latvian-Lithuanian border – (1) development of a competitive product and service in craftsmanship that could attract an interest of potential tourists, and (2) remoteness and fragmentation of local services offered in the sector of craftsmanship thus leaving their tourism potential unattended. Therefore, the project will encourage existing and potential local craftsmen and artists to use traditional skills, eco-innovative initiatives and local resources in developing products and services that are creative and modern and could attract the interest of visitors and will link local craftsmanship offers in one joint tourism product Tour de Crafts offering potential visitors a wider range of activities and joint marketing for their attraction. This will be done through 2 intertwined blocks of activities:
These activities will be supported by series of communication activities including promotion of the developed Tour de Crafts in the form of visual stories and short videos through the communication channels of the project partners and through media advertising, as well as will promote Tour de Crafts with the help of printed information and marketing materials and small souvenirs distributed during project events – trainings creative workshops and art fairs.
No news for this project!
Last updated: 25.01.2021 19:03