Staircase leading to a new exhibition area in a museum, featuring a banner announcing upcoming exhibits. The space is well-lit with framed artworks displayed on the walls, highlighting the transition to modern visitor experiences in the MATOMI project.

MATOMI project enters a new stage: creating modern experiences for museum visitors

Over the past six months, the activities of the international project “MATOMI. Modern Art of Technologies to Open Museums for Innovation” have increasingly taken tangible form – new exhibitions are being installed in Lithuanian and Latvian museums, digital solutions are being introduced, and engaging visitor experiences are being created.

At the Ignalina Regional Museum, a new information terminal has been installed and is already being used by visitors. It provides information about artists who have lived, currently live, or have roots in the Ignalina region, as well as art collections and individual works held in the museum’s collections. The terminal also serves as an exhibition guide, presenting past, current, and upcoming exhibitions. It will also be used during educational activities, lectures, seminars, and other museum events.

Group of professionals discussing the MATOMI project, with a focus on modern museum experiences, while referencing a digital presentation displayed on a screen.      Three people engage in a discussion in a modern museum setting, with a digital display showcasing information about the MATOMI project. The individuals include a woman in a black coat and grey pants, a man in a grey jacket holding a box, and a woman in a red top and skirt, highlighting the project's focus on enhancing visitor experiences.

Another important step is the start of the installation of a new exhibition at the Ignalina Regional Museum. The museum has signed an agreement with UAB “Gluk Media”, and the supplier’s team has already started coordinating the stages of implementation. The new exhibition will feature interactive installations, innovative exhibition furniture and other technological solutions, helping visitors explore the history of the region in a more engaging and contemporary way.

Group of museum professionals discussing the MATOMI project in a modern exhibition space, focusing on enhancing visitor experiences.    Modern museum exhibit showcasing a timeline titled "Ignalinos krašto laiko juosta," illustrating local history through images and descriptions on a wall display, set in a contemporary interior space.    Group of museum visitors engaging with exhibits during the MATOMI project, focusing on enhancing visitor experiences through modern interpretations of historical artifacts.

At the Utena Local Lore Museum, work on the renewal of the archaeology exhibition is also moving into the implementation stage. An agreement has been signed for the installation of the new exhibition in the museum’s basement. The exhibition will present the region’s past, spiritual life, and archaeological heritage while preserving the authentic atmosphere of the historic basement and complementing it with modern audiovisual solutions that will invite visitors to become active explorers of history.

Two individuals measuring a space in a brick-walled room as part of the MATOMI project aimed at enhancing museum visitor experiences.    Man unpacking materials from a box in a museum setting, contributing to the MATOMI project focused on enhancing visitor experiences.    A group of three individuals engaged in a discussion around a table in a museum setting, with one person reviewing a large document, while the others listen attentively. The background features brick walls and artwork, highlighting the atmosphere of a creative meeting related to the MATOMI project's new stage in enhancing museum visitor experiences.

 Meanwhile, at the Zarasai Regional Museum, four new interactive exhibitions are being developed, focusing on one of the most painful periods in Lithuanian history – the partisan war and deportations. Visitors will be able to experience the audiovisual installation “The Battle of Antazavė Forest”, the virtual reality experience “Partisan Interrogation”, the audiovisual installation “The Journey to Siberia”, and the interactive “Extraordinary Family Album.” In these exhibitions, technology becomes a tool for telling history through the lives, memories, and experiences of real people.

A mother and her son stand together, the mother looking concerned while the boy appears somber. They are dressed in early 20th-century clothing, symbolizing historical themes relevant to the MATOMI project, which aims to enhance museum experiences.

A dimly lit interactive museum installation featuring figures in dark suits standing among textured pillars, creating an immersive experience for visitors as part of the MATOMI project.   Two men engaged in conversation in a dimly lit room, one in a suit and the other in a military uniform, seated at a table with a red tablecloth. The setting features a vintage lamp, a typewriter, and a glass of water, reflecting a historical context related to the MATOMI project aimed at enhancing museum visitor experiences.

New digital experiences are also being created at the Daugavpils Mark Rothko Museum. Two new digital exhibitions – “The Space of Silence” and “Rothko’s Life Timeline” – are currently being developed. The first will allow visitors to experience digital versions of three Mark Rothko artworks in a specially designed visual environment, while the second will present the artist’s life and creative journey, complemented by an interactive game for children. Both exhibitions are planned to open to visitors this October.

These developments are only part of the broader objective of the MATOMI project. Twelve museums from Lithuania and Latvia are working together to ensure that the region’s cultural heritage is not only preserved but also presented in contemporary ways – through interactive technologies, virtual reality, audiovisual solutions and engaging storytelling. Together, the partners are also developing an international museum tourism route that will allow visitors to discover a wider range of cultural heritage across Eastern Lithuania and Latgale.

MATOMI – so that museums are not only seen, but experienced.

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