Military Heritage II

LL-00052

Extending the Baltic military heritage tourism product in Lithuania and South Latvia

Common territorial challenge (s) that will be tackled by the project

The project addresses the need to integrate the military heritage of South Latvia and Lithuania into the Baltic military heritage tourism network. Due to their common history, the Baltic States are regarded as a single destination for tourists on military heritage tourism map. Still, the countries lack a common integrated cross-border themed tourism product. Common product identity will strengthen the tourist attraction potential. The first step initiating Baltic military heritage tourism has been made by launching the Latvian-Estonian military heritage tourism product. While it has gained popularity and positive recognition, the present territorial coverage of the product does not reveal the full story of the Baltics. South Latvia and whole Lithuania is missing in the picture.

Project objective

The overall project objective is enhancing the role of military heritage tourism in economic development by extending the Baltic military heritage tourism product in Lithuania and South Latvia.

Planned activities

Partners will organize regional information and cluster network development seminars, as well as national events to raise awareness and involvement reaching stakeholders in programme area. Military heritage tourism product development guidelines, based on existing Guidelines for Latvia and Estonia, will be adapted and will support tourism service providers. ~300 military heritage objects will be integrated in the product. Web platform militaryheritagetourism.info will be adapted to integrate LV-LT product information. Touring routes will be set up. Audio guides will be developed for selected objects in Žemaitija, Latgale, Zemgale. 4 military heritage tourism sites in Latgale and Žemaitija will be improved with innovative solutions. Info plates will be put on selected objects. Two publications will be produced: Baltic military heritage overview travel map and Baltic military heritage travel guide. Promo videos and short reels will be made introducing the military heritage tourism product, stories and sites. Product visual identity will be used on military heritage tourism objects, in printed and online marketing materials, as the common Baltic Military Heritage tourism brand. International media tour will be organized to raise interest in Baltic military heritage tourism and to reach international target audience. Project final conference with participation of international guests/speakers will summarize international cooperation, highlight military heritage on both sides of the Iron Curtain, and discuss innovative approaches to enhance the role of military heritage in tourism. Also national media trip will be organized to reach domestic target audience and new military heritage tourism objects to be involved in the product. Project partner web sites and social media, as well as project social media will be used to inform on the project progress and achievements. Partners will present the product in specialized travel fairs and at themed military heritage festival.

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