On 30.01.2025 local craftsman and tourism providers from Jekabpils and Aizkraukle regions participated in workshop at the Jēkabpils History Museum “Sēļu sēta”. The event focused on marketing trends, product improvement and adaptation to the evolving needs of modern tourists.
Participants gained valuable insights into standing out in Latvian competitive tourism market. Experts shared insights on understanding tourist expectations, taking and editing promotional photos with simple techniques for non-professionals, and increasing visibility on social media platforms such as Facebook, Instagram, and TikTok.
The workshop also offered practical activities. The participants were invited to think creatively and create their tourism offers for Selonia, considering tourism trends and tourist needs. They also shared experiences, discussed challenges and successes so far.
The invited professional photographer offered an activity during which the participants learned to photograph their tourism products and creations using their smartphones and their available functions. The participants took photos with tea, soap, gloves, candles, jewelry, earthenware, hydrolats, etc. that could be used for publicity. At the end of the workshop, the acquired knowledge was applied, and new skills were learned, creating content for social network profiles.
