Digital Training for Tourism Entrepreneurs

On April 14 at 9:30 AM, a digital training and practical workshop “Be digital, be visible!” will take place at the Koknese Tourism Information Center (1905.gada street 7, Koknese, Aizkraukles county, LV-5113) for tourism entrepreneurs of Aizkraukle Municipality.

Tourism entrepreneurs from Aizkraukle Municipality, including startups and representatives of tourism sites, are invited to participate.

The first part of the training will provide current information and best practice examples of digital solutions in tourism sites.

Oskars Šļakota, Marketing Manager at SIA “Aspired,” will advise entrepreneurs on attracting visitors through interactivity, standing out among competitors, and creating a unique visitor experience. Topics include digital technologies, virtual and augmented reality, gamification elements, and interactive exhibitions. The discussion will cover how these technologies help create engaging and educational experiences for visitors, encouraging them to share their impressions on social media.

There will be practical strategies for tourism entrepreneurs on the development and application of digital technologies to create new tourism products. Renārs Lipenītis, Project Manager at SIA “Jinns,” will talk about the application of VR and AR technologies in tourism and present project examples such as the “Koknese Castle Animation” and the mobile app “Galastacija Koknese.”

Oto Lukss, a representative from SIA “Mikrokods,” will share experiences about completed and ongoing projects involving the digital reconstruction of lost cultural heritage and monuments, including precise scale and geometry rendering.

The second part of the event will feature a story from a non-governmental organization, a hands-on workshop, and a visit to the premises of the association “Pērses krasts” at Blaumaņa Street 8, Koknese, including viewing models and digital stands.

The program will focus on the identification, promotion, and transmission of cultural heritage through the exploration of historical legacy, cultural landscapes, and innovation. The association “Pērses krasts” will share their experience with implemented projects and examples of digital solutions in their work.

The number of participants is limited. Please fill in the registration form by following this link: https://ej.uz/be_digital_be_visible

1“Be digital, be visible!”

More information: https://www.aizkraukle.lv/lv/jaunums/turisma-uznemej-digitalas-apmacibas-tev?utm_source=https%3A%2F%2Fwww.google.com%2F